Posted January 11, 2021

Global Industrial launches new brand identity

Global Industrial announced the launch of a new brand identity that it says honors the company's 70-plus year history, and aligns with its strategic direction.

Global Industrial"For more than 70 years, Global Industrial has been a trusted partner and go to resource for our customers. The evolution of our brand identity builds upon our core values and the continuous improvement mindset our associates bring every day," said Barry Litwin, chief executive officer of Systemax.

"The new Global Industrial brand reflects our unwavering commitment to provide an exceptional end-to-end purchase, service and delivery experience to customers," said Klaus Werner, senior vice president and chief marketing officer of Systemax. "It is incredible to be able to draw on our rich history, strong e-commerce platform and personalized high touch sales model as a source of inspiration. The continuation of the ‘We Can Supply That' tagline conveys the deep customer insights we have and our ability to provide not only the solutions customers need today, but what they will need tomorrow to drive their businesses forward."

Global Industrial recently launched a video to express its new brand identity and its vision for the future. To view the video click here.