Posted January 15, 2020

Evergreen Marketing Group schedules rep workshops

The Evergreen Marketing Group has selected the 2020 dates and locations for its popular one-day workshops for independent and factory-direct sales reps.

Evergreen Marketing GroupCalled “Managing your Relationships with Independent Distribution,” the workshops have been held around the country since 2006 and focus on sharing best practices in working with independent construction/industrial supply distributors.

In 2020, the workshops will be held:

• May 20 – San Francisco
• August 12 – Philadelphia
• December 3 – Dallas

“These workshops have become extremely popular with both factory-direct and independent manufacturer sales reps,” said Kevin Higginbotham, Evergreen CEO. “We began holding these workshops more than 10 years ago to help improve the relationship between independent distributors and the manufacturer sales reps who call on them. We cover subjects like distributor financials, best methods for communication and joint marketing and sales planning. The feedback we get from attendees has been fantastic.”

“The round table discussions are a unique segment of the program,” said Higginbotham. “We call it ‘amnesty day’ where no question is out of bounds. It’s a great way for a factory or independent rep to hear directly from a distributor about the key issues that can impact their relationship. This is consistently the favorite part of each workshop.” During the round table discussions Evergreen construction/ industrial distributors field questions from workshop attendees.

There is a nominal fee to attend the workshop. For more information, contact the Evergreen Marketing Group at 800-859-8733.