Posted February 16, 2022

JGB Enterprises rebrands as Echelon Supply and Service

Liverpool, New York-based JGB Enterprises, a distributor of industrial, hydraulic and stainless steel braided metal hose and fittings, has rebranded as Echelon Supply and Service.

Echelon Supply and ServiceThe rebranding follows JGB's acquisition of HosePower Canada last year.

"When JGB Enterprises acquired HosePower Canada this past year, it was a natural evolution to unify our growing team under one name to better demonstrate our consolidated North American presence," according to a company statement. "By merging under one strengthened banner, we are better able to offer consistency in all aspects of our business."

Changes planned over the next few months include the new company logo "that better expresses the progressive and innovative development of our organization." Signage, invoicing, packaging, and related documents will be rebranded throughout the first quarter of 2022. Additionally, Echelon plans to expand its product catalog.

"What remains unchanged is our unwavering commitment to provide the best in products and services to our loyal customers, who remain our highest priority. You will still see our great products, such as our Eagle line, but with the added benefit of an expanded product catalog and added locations across North America. We are here to help you keep moving forward," the company said.