Posted February 28, 2023

Lawless Group Rockies adds three to regional team

The Lawless Group Rockies (LGR) has expanded their regional team with former Aspen Marketing veterans.

Lawless Group Rockies was named
Manufacturers Rep of the Year by
Industrial Supply in January.

Brian Olson, sales director, resides in the Utah and will continue engagement, customer loyalty and partnerships. He was formerly with Aspen Marketing where he spent over 25 years in channel management, product support, and sales leadership. He is a top producer with a strong focus on distributor partnerships and end user engagement.

Gage Olson, end user specialist, was also formerly with Aspen Marketing where he spent eight years in the field. He will continue to provide training and observation of product usage by end-users on and off site as well as collaboratively working with our distribution partners in the field. Olson is a team player who excels building relationships and exceeding expectations. His is a graduate of Snow College.

Chris Marshall, warehouse manager and customer support, will lead inside sales, warehouse management, and fulfillment. He joins Lawless form Aspen Marketing where he kept the front and back of the house running seamlessly. Chris has over 20 years’ experience in the industry and Utah market.

The team started 2023 off strong with a win from Industrial Supply’s Marketing Summit as manufactures representative of the year in January.

“A longtime friend and business colleague of Lawless, we are excited to have them in the region now," said Jessica Yurgaitis, president of Industrial Supply. "We look forward to a very active partnership as Lawless Group Rockies helps service our business.”

LGR has a Salt Lake City warehouse with plans to open a second larger facility in May of 2023. The new warehouse will be in alignment with the Lawless Group platform to house product with showroom and training space.

The team will work closely with Charlie Cronin, regional vice president of sales and Eric Stone, president.

“We are excited to have Brian, Gage, and Chris join the Lawless family," said CEO Jack Templin. "Their relationships, reputation, and expertise in the market are unparalleled. Their addition further strengthens an already strong team.”