Posted April 6, 2022

White Cup launches distributor CRM

White Cup has launched White Cup CRM, a comprehensive Customer Relationship Management (CRM) solution designed for distributors.

Today’s announcement follows on the heels of White Cup’s pricing optimization, customer and product segmentation capabilities introduced in November 2021, bolstering its Revenue Intelligence platform. The platform combines the power of CRM, business intelligence, and pricing optimization, integrating and transforming these technologies into a purpose-built stack to fuel revenue growth.

Matt Mullen“The distribution sector has endured much disruption over the past 24 months, but market conditions are such that leaders have emerged stronger and more competitive than ever. The time for distributors to gear up for growth is now, and CRM is a vital element. Selling becomes easier when everything you need to succeed is connected," said Matt Mullen White Cup CEO.

White Cup CRM is built to address the high-volume, high-velocity, repeat sales distribution environment in the digital era, making it easy to stay connected, engaged with customers and prospects, and focused on closing sales.

“White Cup CRM provides benefits that distributors critically want and need; this is about sales and marketing workflows that are more efficient – that make critical processes faster and easier, so teams can make more calls, send more emails, and ultimately close more deals. And all with ease of use that’s ultra-critical to drive adoption,” Mullen said.

Distributors can quickly view prospect and customer data on-the-fly, on any device, anywhere, via easy access to the latest communications to drive deals forward. White Cup CRM is designed for simplicity of use and ease of adoption, and is integrated with the industry’s best ERP solutions.

White Cup CRM can be enhanced with MITS BI, White Cup’s Business Intelligence tool, to provide analytics insight through pre-built reports on inventory, purchasing, vendor management, expenses, and other factors that drive revenue.

Seattle-based White Cup offers a revenue intelligence platform with integrated solutions specifically designed for the distribution industry, including CRM, BI, and pricing software.