Rivet|MRO, Profit2 form strategic partnership to benefit independent distributors
Rivet|MRO, a marketing resource organization specializing in services for independent industrial and electrical distributors, and Profit2, a pricing optimization firm with over 25 years of experience in helping distributors enhance margins, announced a strategic partnership aimed at providing comprehensive growth solutions for independent distributors.
The collaboration combines Rivet|MRO's expertise in co-op marketing and strategic services with Profit2's proficiency in margin optimization. The companies stated they will offer integrated solutions designed to help distributors maximize co-op funds, implement effective marketing strategies, and optimize pricing to increase profitability.rivetmro.com
"At Rivet|MRO, we are dedicated to helping independent distributors grow through effective co-op marketing and strategic initiatives," said Tim Rasmussen, founder and principal of Rivet|MRO. "Partnering with Profit2 allows us to provide our clients with a holistic approach to growth, addressing both marketing and pricing strategies."
According to a press release, Profit2 has a proven track record of assisting distributors in safely increasing margins by 1 to 2 points through data-driven pricing strategies. Their approach focuses on identifying underpriced areas, simplifying price maintenance, and building sales team confidence in pricing systems.
"Our mission at Profit2 is to help distributors charge the right price and improve profitability," said Paul Parsons, partner at Profit2. "By aligning with Rivet|MRO, we can extend our reach and provide clients with integrated solutions that encompass both pricing optimization and effective marketing strategies."
INDUSTRIAL SUPPLY MAGAZINE
The March/April issue of Industrial Supply magazine features an in-depth cover story about Industrial Supply Co. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
