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Posted April 29, 2025

Sellars marks 40th anniversary with call for 'Messy Moments'

Sellars Absorbent Materials, the Milwaukee-based company built on cleaning up spills, splashes and drips, is looking for “Messy Moments.” As part of its 40th anniversary, Sellars wants anyone and everyone to submit any mess they’ve caused or encountered – whether it’s at work, home or anywhere else.


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From April 29 to May 26, the industrial sector and the general public are invited to visit Sellars’ Facebook page for a chance to win a $400 prize package. To enter, snap a picture of a problem situation or area, share it as a comment on that week’s “Messy Moments” post and be sure to mention what the mess is.

It could be fluid that’s leaked from a machine, a barrel that was overfilled or the breakroom where someone left portions of their spaghetti lunch splattered about.

Each week, a winner will be drawn and sent a $350 Visa e-card and $50 in Sellars’ products, including the company’s TOOLBOX Blue Shop Towels, TOOLBOX White Rags, and Bravo paper towels.

“We all know stuff happens. Since it’s our 40th anniversary of providing products that are used to wipe, clean and absorb, we thought it would be fun to share some of the unexpected messes that occur each and every day,” said Michelle Gross, vice president of marketing at Sellars.

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