Posted June 9, 2023

ISA appoints senior director of business development

The Industrial Supply Association (ISA) has promoted Joby Strobo from director of strategic initiatives to her new role as senior director of business development. She will lead the organization's membership efforts in addition to her current responsibilities.

"We are thrilled to announce Joby Strobo's promotion to senior director of business development," said ISA President Brendan Breen. "Not only is this promotion well-deserved, it’s also a reflection of her exceptional work in creating value for our member companies and helping ISA 'Lead the Channel Forward.' Her expanded responsibilities that now include membership, will enable us to further strengthen our relationships with our valued members while allowing us to grow and service member companies in a way that has never been done before."

The associate stated her expertise in generating exposure and initiating partnerships that drive results has proven invaluable to members navigating a rapidly evolving landscape.

Strobo will continue to focus on creating value for each member by facilitating engagement and fostering partnerships.