Posted June 16, 2023

New CIO and customer experience officer at Sellars

Sellars Absorbent Materials, a Milwaukee-based manufacturer of wipes, absorbents and towel and tissue products, has promoted Yusuf Abu-Hatoum to chief information and customer experience officer. Abu-Hatoum, who has more than 30 years of experience in IT and business technology, joined Sellars in 2020.

Yusuf Abu-Hatoum“Yusuf is a passionate strategist who modernized our customer service department by introducing a new platform and creating a coaching model that elevates our employees and encourages their ongoing growth and development so they can deliver a superior experience that’s focused on anticipating customer needs and providing solutions,” said CEO Tom Sellars.

Throughout his career, Abu-Hatoum has been a disciplined and focused leader who implements new structures and systems that revitalize existing businesses by providing technology solutions that delight customers and lead to positive business outcomes.

Since joining Sellars, Abu-Hatoum has had a significant impact on the daily operations of the company. By leveraging cloud technologies, incorporating leading customer service platforms and harnessing the potential of data analytics, he has turned Sellars into a data-driven organization. The changes have given Sellars detailed insight and a competitive edge that positions it for sustained growth and success.

“I understand that customer satisfaction is at the core of any flourishing business, and I am passionate about utilizing information technology to exceed customer expectations,” says Abu-Hatoum. “At the same time, I truly believe in people and their ability to outperform expectations as long as they’re supported, encouraged and empowered. Pairing technology with an engaged workforce is a powerful tool that’s hard to beat.”

Prior to joining Sellars, Abu-Hatoum was president and CEO of Muskego-based NABCO Entrances, Inc. He also spent nearly six years at CST Industries as chief information officer.