Posted July 6, 2022

Continental acquires WCCO Belting

Continental acquires family-owned belting manufacturer WCCO Belting headquartered in Wahpeton, North Dakota.

The acquisition complements Continental's conveyor belting customer portfolio and strengthens its conveying solutions business in the agricultural industry. Additionally, equipment manufacturers, distributors, dealers, and farmers will benefit from a combined product and service portfolio generating a full multi-tier offering that will enable better support and service.

“This strategic acquisition is a threefold perfect fit: portfolio, sales market and people. Moreover, we continue our transformation towards a holistic solutions provider in one of the growing industries, namely the off-highway industry,” said Philip Nelles, member of Continental’s executive board and head of the ContiTech Group Sector.

Terms of the transaction were not disclosed.

“We intend to leverage and grow our manufacturing capability to elevate Continental’s opportunity in this area and to offer complete technical solutions to manufacturers and distributors with the goal to improve profitability and speed to market with new innovations and products,” said Jim Hill, head of the Group Sector’s North American business.

Established in 1954, WCCO Belting has more than 300 employees. It manufactures and distributes farm machinery applications such as draper belts, baler belts, pickup belts, tube conveyor belts, merger belts, as well as industrial belt applications for material and package handling, recycling, forestry, and aggregates.

“We perfectly fit to Continental as we share the same passion for our industries," said Tom Shorma, WCCO Belting CEO and president. "Everything we do is to better support our current and prospective customers’ needs based on our longstanding experience and with our team’s dedication contributing to the process of creating custom rubber products that impact businesses across the world. We are very much looking forward to our future common path."

The company distributes to more than 20 countries.