Quebec distributor expands offering with Danfoss drives
Contrôles Laurentide has expanded its partnership with Danfoss, now officially acting as a distributor of Danfoss drives throughout Eastern Canada.
The development builds on the company’s existing relationship as a trusted distributor of Danfoss Climate Solutions and marks a significant step in strengthening its motor control and automation offering, including Motor Control Centres (MCCs).
The distirbutors says by integrating Danfoss Drives into its portfolio, it will be positioned to address a broader range of operational challenges – including energy efficiency, process optimization, equipment reliability, and system flexibility – in direct response to the evolving needs of its industrial customer base.
“This is more than a product line extension,” said Angela Badrieh, cice president of sales at Contrôles Laurentide. “It’s a strategic alignment that enhances our ability to create long-term value for our customers. By combining Danfoss’ world-class drive technologies with our deep field expertise, we are better equipped than ever to support the transformation of industrial operations across the region.”
Steve Dustin, president and CEO of Contrôles Laurentide, added, “This announcement is part of our broader strategic vision, guided by our Value Blueprint initiative. Our ambition to help generate $100 billion in customer value by 2033 drives us, but more importantly, this partnership reflects our focus on empowering customers with integrated solutions that reduce costs, increase uptime, and future-proof operations.”
Ammar Rashid, country head for Danfoss Drives Canada, said, "This partnership with Laurentide Controls, an industry leader with deep roots in Eastern Canada's heavy industry sector, brings together the proven reliability and performance of Danfoss' advanced drive technologies with Laurentide's trusted, customer-first, service-oriented solutions for industrial operators. Together, we will deliver a powerful offering and drive meaningful value for customers across the region."
The Danfoss drives product line will now be part of Contrôles Laurentide’s official offering, fully supported by Danfoss’ North American team of experts. From application support and commissioning to lifecycle services and technical training, customers will benefit from a powerful combination of local expertise and global technology.
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