Posted September 7, 2023

New chief commercial officer at Echelon Supply and Service 

Echelon Supply and Service, a provider of hose and fittings based in Liverpool, New York, has appointed Mike Braucher as its new chief commercial officer, effective immediately.

Mike Braucher - Eschelon Supply - Sept 2023He will lead sales and marketing operations while assuming responsibility for branch operations in the U.S. and Canada, as well as overseeing All-Serv Industrial and Berg Nelson businesses.

"Mike brings a wealth of experience and expertise that has shaped a strategic perspective of the hose industry and its diverse customer needs," says Bob Hund, chairman of the board at Echelon. "His exceptional leadership, growth-driving abilities, and innovative sales processes combined with his dedication to success, make him an invaluable asset to our team. We are confident that Mike's strategic vision will propel Echelon Supply and Service to new industry heights."

With over 15 years of hose industry experience at Continental, where he served as vice president of sales for North American industrial products, Braucher's leadership extended to a widespread team of sales associates across the U.S., Canada, and Mexico. During his tenure, he introduced transformative sales force programs that optimize operations, fueling efficient sales funnel management, dynamic dashboard utilization, and enhanced customer planning for sustained profitable growth. His consistent success in launching new products, projects, and programs resulted in substantial incremental annual sales growth.

"I am truly honored to join Echelon Supply and Service as the Chief Commercial Officer," Braucher said. "I am excited to leverage my industry experience, customer-centric focus and strategic mindset to drive further growth and success for Echelon. Together with the talented team, I am confident we will elevate the company's market presence and expand our reach across industrial, commercial, and defense sectors."

He holds a bachelor of business administration degree from the University of Ashland and is a Board of Directors member for The Association of Hose and Accessories Distribution (NAHAD).