Posted September 14, 2017

DDI System announces eCommerce tools

DDI System unveiled several new eCommerce tools and features for its fully integrated, end-to-end solution for wholesale distributors.

DDI SystemDDI System’s Inform eCommerce solution is an affordable, real-time storefront that uses real customer product, pricing and contact specific information from Inform ERP to populate online stores, the company says. This real-time information gives distributors up-to-the-minute pricing, product availability and order history without double order entry.

DDI’s new Drag and Drop ‘Build-My-Site’ technology is a front page WYSWYG editor. This allows distributors to quickly add images, videos, text and rearrange page elements on the fly, without any previous design knowledge. Users will experience a streamlined approach to customizing web content, placement and design, all while displaying their products, affiliations and premier content with ease.  

“This new technology delivers exactly what distributors need today—an easy to use, highly adaptable and affordable solution to present products and services to customers. Drag and Drop technology allows customers to interact with their distributor of choice with confidence because it provides a professional looking, unique website that stands out from the competition,” said Rachel Maley, DDI’s eCommerce solutions analyst.

In a recent HubSpot survey, 76 percent of B2B buyers said they want an easy to navigate website. DDI System strives to deliver on those expectations by ensuring the distributors they serve can adapt an eCommerce strategy and easily maintain it. 

eCommece is the way of the future if distributors want to remain competitive, according to Todd Traecy of Atlantic Paper & Supply Company. “We saw an opportunity to reach out to the next generation of buyers. One of the ways to do this is to have an eCommerce platform that allows your customers the ability to order online – and see all of their orders through a customer portal on the web,” said Traecy. “DDI gives us the capability to cast a much larger shadow with eCommerce technology and compete with much larger companies.”

DDI’s Inform ERP software drives daily operations for more than 950 wholesale distribution clients in the wholesale hard goods, PHCP, HVAC, PVF, industrial and safety, paper and packaging, foodservice equipment, fastener and bearing, stocking manufacturers reps, irrigation, fluid power equipment, electrical and lighting industries.