Posted September 20, 2021

Amsoil launches Amsoil Industrial

Amsoil Inc., a global provider of synthetic lubricant technology, has launched Amsoil Industrial, a new business unit dedicated to serving large business-to-business customers.

Amsoil Industrial“Our experience designing lubrication solutions has helped us develop unmatched technical expertise that serves industrial customers well,” said Dave Meyer, Amsoil vice president, Industrial. “Our products certainly play a strong role in our success with industrial OEMs and end-users, but our ability to solve problems is what they value most.”

Amsoil Industrial customers can expect strong partnership, including consultative on-site analysis and support from Certified Lubrication Specialists on staff. “It’s standard to begin every relationship with a plant audit,” said Meyer. “The ongoing partnership featuring our deep insights into the market, equipment and product performance is what sets us apart. We uncover unexpected problems and deliver unexpected solutions.”

Initially, Amsoil Industrial will focus on customers in metal stamping, plastic injection molding, power generation and general construction equipment manufacturers.

“We are a research-driven product-development company,” said Alan Amatuzio, Amsoil president and CEO.“We have always approached product development from a problem-solving standpoint, and we don’t compromise on product quality.Those characteristics make AMSOIL an ideal partner for industrial customers.”

In North America, Amsoil consumer products are sold through an independent dealer network. Amsoil Industrial, however, will serve B2B customers with a corporate sales team. “Our commitment to our independent Dealers is unwavering,” said Amatuzio. “But large B2B relationships require deeper corporate interaction and carry greater liability, demanding the attention of a dedicated corporate sales force.”