SCRUBS refreshes labeling
SCRUBS, a 30-year maker of waterless cleaning products, has refreshed the labeling across the its portfolio, making it easier for distributors, facility managers, and workers to identify the right industrial cleaning solution.
The company states that while the labels have been modernized, the trusted formulas, packaging formats, and product performance remain unchanged as part of the refresh.
The SCRUBS portfolio includes SCRUBS In-A-Bucket Industrial Strength Cleaning Towels, All Purpose Cleaning Wipes, Stainless Steel Cleaner Towels, Graffiti & Spray Paint Remover Towels, Hand Sanitizer Wipes, and Medaphene Plus Disinfecting Wipes. Across the portfolio, select products are NSF certified, EPA registered, or FDA listed based on their specific formulas and applications. All SCRUBS products are assembled in the USA.
The Original Waterless Cleaning Towel — Now Easier to Recognize
Designed with today's industrial buyer in mind, SCRUBS is rolling out updated labeling across every product featuring a cleaner, more modern design, simplified product messaging, consistent branding across the portfolio, and intuitive iconography that helps users quickly identify each product's primary applications and benefits.
The result is a portfolio that is easier to merchandise, easier to navigate, and easier to understand, whether on a distributor shelf, in a maintenance room, or on the jobsite.
"SCRUBS has earned its reputation by delivering the industrial strength performance workers depend on every day," said Erin Varano, marketing director, ITW Pro Brands. "This refresh is about making that story easier to recognize. We've modernized the labeling across the portfolio to create a clearer, simpler, and more consistent experience while preserving the same proven formulas professionals have trusted since 1993. As more industrial buyers discover SCRUBS, they'll immediately recognize the strength of the brand, the breadth of the portfolio, and the performance that has made SCRUBS® The Original Waterless Cleaning Towel."
The refreshed labels are rolling out now on SCRUBS® packaging and will be reflected in updated sell sheets, distributor materials, and digital product listings in the coming weeks. The companys says the refreshed branding reinforces SCRUBS' commitment to helping industrial professionals quickly identify the right cleaning solution for every job while building on more than 30 years of trusted performance.
INDUSTRIAL SUPPLY MAGAZINE
The September/October issue of Industrial Supply magazine features an in-depth cover story about Rotator Products. Plus, we're featuring articles by contributing writers Dr. Bharani Nagarathnam and Frank Hurtte, as well as interviews with numerous product and distribution industry experts.
