Hultafors Group acquires Martinez Tool
Hultafors Group AB of Gothenburg, Sweden, has acquired the Martinez Tool Co.
Founded in 2015 and based in Merced, California, Martinez Tool Co. is a tool company that has grown rapidly through specializing in made-in-the-USA premium tools for the professional tradesman. Martinez Tool Co.'s most recognized products are customizable high-quality titanium hammers marketed direct to the consumer on the Martinez Tool Co. webpage and through a select number of domestic and international dealers.
“We are deeply impressed by the innovation level and end user engagement of Martinez Tool Co. that has quickly gained the brand recognition among professional end users who are only satisfied by best-in-class product performance and customer service experience. Our intention is to build on this strong heritage and continue to operate Martinez Tool Co. as a separate brand in our existing portfolio,” said Pete Chatel, president of Hultafors Group North America.
Adding Martinez Tool Co. to the Hultafors Group portfolio of brands builds on the company's current expertise in delivering innovative products for professional end users and has high strategic importance as it can help Hultafors to further penetrate the U.S. market with a Made in the USA premium brand, the company said.
“I see Hultafors Group as the perfect long-term owner for Martinez Tool Co. as they share my passion for innovation, superior quality, and customer service. We already have many exciting projects planned and look forward to starting this journey together,” said Mark Martinez, CEO and founder of Martinez Tool Co.
INDUSTRIAL SUPPLY MAGAZINE
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