Posted October 9, 2019

Lafert North America announces new appointments

Lafert North America, a manufacturer of metric AC Motors, metric gearboxes and coolant pumps, announced two new appointments.

Joe Aprile Efren Cruz
Joe Aprile Efren Cruz

Joe Aprile was named business development manager while Efren Cruz was appointed inside sales representative.

Aprile brings over two decades of experience from HVAC, automotive and chemical industries, in varying capacities from applications to operations. Known for developing innovative solutions for customers/products with unique challenges, he is an expert in energy efficient motors and controls. His most recent experiences were with Armstrong Fluid Technology and Swegon North America. 

Cruz brings over 10 years of experience in engineering and technical sales, with a specialized focus in manufacturing, engineering consulting, construction and project management. He will have the ability to enhance Laferts’ customer relationships through his technical support and project collaborations. With his background in mechanical engineering from the University of Windsor, along with his civil engineering technical diploma from Seneca College, Cruz is the perfect fit to succeed as one of our top technical product experts, the company said.