Posted October 11, 2021

Lawless Group announces expansion

The Lawless Group, manufacturers’ representation agency, announced a new leadership structure to accelerate growth in the Eastern United States.

Justin Vailes Dave Hall Jeff Bazemore
Vailes Hall Bazemore

The firm has appointed Justin Vailes as president of Lawless Group East, and also named Dave Hall regional vice president of sales – East; and Jeff Bazemore sales manager – East.

"The added firepower to our leadership team with these new hires will help us continue to scale our infrastructure and solutions to meet the growing demand," said Richard Lawless, CEO. "Each one of these new executives brings a breadth and depth of experience that will help energize our entire organization.”

The phased approach begins in the southeast. Immediate coverage started on Sept. 1, 2021 in Alabama, Georgia and Tennessee.

“My mission has always been to best serve the customer. I could not be more excited to partner with Justin. His integrity and drive remind me of when I started the Lawless Group in 1974. We share the same number one principle; to serve the customer. Equally, it has been my long-term goal to provide as many opportunities as possible for people,” said Lawless.

The East expansion will focus on streamlined account management for customers with solutions tailored to industry challenges. These solutions cover the industry spectrum from corporate to the jobsite; training / end-user engagement / logistics / warehouse programs.

Mark Schindler remains president and partner of Lawless Sales Group for the central territory.“Justin values relationships and will no doubt scale the Lawless Group brand to its next chapter. I look forward to working in tandem with the East team,” said Schindler.

Under the leadership of Vailes, the Lawless Group has assembled a seasoned team of industry veterans to drive innovation and fuel the company’s growth trajectory. Vailes was previously a regional vice president at WernerCO.

Hall brings over 25 years of experience leading sales efforts and business development functions for construction, manufacturing, plumbing, electrical, HVAC, automotive, and MRO channels in North America and in regional geographies. Hall has previously worked for Apex Tool Group, Newell Rubbermaid and Irwin Tools.

Bazemore brings over 20 years of channel management, technical and product knowledge with sales training leadership. Bazemore has been recognized as one of the “5 Stars in Hardware” and awarded by Johnson & Johnson for Leadership. He previously held leadership positions with Johnson & Johnson, Apex Tool Group and Newell Rubbermaid/Irwin Industrial Tool Group.