Posted October 13, 2022

Allied Electronics & Automation to rebrand as RS

Allied Electronics & Automation, a trading brand of RS Group plc, is rebranding as “RS” in the first quarter of 2023.

Allied Electronics & AutomationThe name change is part of an overall rebranding strategy to establish a better connection across RS Group’s products and services. Having one global RS brand will deliver efficiency, value, and scalability to stakeholders worldwide.

“This marks the beginning of an exciting new chapter for us,” said Lindsley Ruth, chief executive officer of Allied’s parent company, RS Group plc. “Today, Allied is known as a leading supplier of products and services to the North American Industrial automation, control, and electronics markets. Aligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.”