Posted October 19, 2021

David named VP of sales for Cascades PRO

Cascades announced the appointment of François David as vice-president of sales for Cascades PRO in addition to his responsibilities as vice-president of marketing and innovation for Cascades Tissue Group.

Francois DavidDavid has more than two decades of experience in sales, B2B and B2C marketing, and commercial team management across a variety of industries, such as Astral Media, Johnson & Johnson, Molson Canada and Sandoz Canada. David joined Cascades in March 2020 bringing a unique and fresh perspective to the paper industry. Since then, he has played a key role in renewing the Cascades Tissue Group’s strategic vision.

“Following his outstanding contribution, the management has decided to broaden its mandate to bring him closer to our valued customers to support our business transformation.“ said Jean-David Tardif, president and chief operating officer Cascades Tissue Group. “I am therefore pleased to announce that, in addition to his marketing and innovation responsibilities, François has been chosen to lead the North American Cascades PRO sales team. We firmly believe that his in-depth expertise, team spirit and customer centric approach will be major assets in achieving our business excellence objectives. “

“Upon joining Cascades, I was excited to tap into the skills and knowledge gained from my previous roles to address the needs of our customers and elevate Cascades Tissue Group as both a thought leader and a customer-centric company,” said David. “By integrating sales with our marketing and innovation efforts, we will be better poised to build meaningful relationships and drive innovation for our customers, while also supporting our overall business transformation.”