Posted October 21, 2020

SureWerx acquires Geroline

SureWerx, a manufacturer of safety products, tools and equipment, has acquired Geroline Inc., maker of the K1 Series brand of mid-sole winter traction aids.

Terms of the acquisition were not disclosed.

“Adding K1 to our growing world-class portfolio of SureWerx brands continues to propel us towards our goal of becoming the global leader in safety and productivity,” said Chris Baby, SureWerx chief executive officer. “As the dominant mid-sole brand, K1 is highly complementary to our Due North portfolio, which enjoys a leadership position in full-coverage ice cleats. Combined, SureWerx now offers the best one-two punch in the slip protection market, bolstered by the fact that K1 is the most demanded ice traction brand by distributors and end users alike.”