Posted October 28, 2020

Mayhew adds national account manager

Mayhew Steel Products has named Beth Lawless national account manager, responsible for developing and maintaining named, national, and key account relationships.

Beth LawlessAdditionally, she will fill a central role identifying product and market trends, gaps, and cross-selling opportunities to expand offerings for each account, extending Mayhew’s customer reach and capitalizing on additional sales opportunities.

Reporting to Eric Mills, vice president of sales and marketing, and acting as a liaison between customers and internal teams, Lawless will work closely with each account to ensure all opportunities, requirements, issues, and solutions are communicated clearly to increase sales and market share for each account. With a proven history of sales success, Lawless has firsthand experience with data analyzation and strategy building to present solutions that ensure positive customer experience and internal operational efficiency.

“We are excited to be expanding our team with the addition of the new National Account Manager role,” said Mills. “This role will be fundamental to strategically expanding new business opportunities and strengthening existing account relationships – whether from a new product standpoint, filling a void in the market, or increasing profit margins. Beth’s experience and skillsets are very much aligned with that of the position and we are looking forward to having her hit the ground running.”

Prior to joining Mayhew, Lawless served as an account specialist for New Balance where she worked closely with internal sales teams and external accounts to manage order books, and also worked to influence the account base to adopt supply chain initiatives that increase operational efficiency and cost reduction opportunities. She also worked for IVY as an account manager, where she led business development efforts, managed four brand ambassadors, and met weekly with existing and new customers to exceed weekly quotas and revenue goals, winning her top salesperson for the Boston-based office in 2017. She holds a B.A. in Art and Archaeology from Princeton University.

“I am excited for the opportunity to fill the National Accounts Manager role at Mayhew and eager to apply my strategic account management expertise to the position in a way that is impactful to both Mayhew and their customers’ growth,” said Lawless.