Posted October 28, 2022

Lawless Group names new regional VP

The Lawless Group (TLG) announced that Jerrel Flatt has joined Lawless Group East as regional vice president for Florida.

Jerrel FlattHe will be based out of TLG’s Apopka, Florida office.

Flatt is a veteran to the industrial market, most recently serving as senior director of sales for Apex Tool Group. Prior to that, he worked at Colony Hardware, Werner Co. and Newell Rubbermaid in various sales and senior management positions.

"Jerrel has proven himself to be one of the industry's top talents," said Justin Vailes, East president. “He has successfully developed relationships and grown sales in every region he has led. I’m confident that he will continue his success as he leads the Florida territory for us.”

In this new role, Flatt will manage the Florida territory for the East as well as oversight of the new 47,000 sq. ft. warehouse in Apopka. He will ensure that Lawless East is able to anticipate and meet customers’ needs in the Florida territory.

“Jerrel brings more than 20 years of proven leadership experience and a track record of
success. He has the skills and perspective to make an impact on our customers and grow our business across the Florida region. This new addition will better prepare us for the opportunities and challenges ahead.” said Richard Lawless.