Posted November 19, 2019

Caldwell Group names regional sales manager

Rockford, Illinois-based The Caldwell Group Inc. has named Jay Schroeder regional sales manager.

Jay SchroederHe will oversee sales for RUD, Caldwell and Renfroe products in the eastern half of the U.S. and Canada.

Schroeder, formerly sling team sales manager, has been at Caldwell since May 2018, following a move from RUD Chain Inc. For approx. 18 months, Caldwell and the RUD Group have united their sales and marketing activities in North America for material handling and lifting devices within a common organization. Schroeder was latterly regional sales manager at RUD having joined the company in 2009.

“The RUD / Caldwell partnership has been a very good move by both companies. Not only did it allow Caldwell to provide a complete below-the-hook solution, but also it allowed RUD to tap into the vast rep network and many of the current Caldwell distributors. Additionally, Caldwell has had a bigger impact on the rigging industry over the years and that added additional credibility to the RUD line,” Schroder said.

Schroeder added: “I will be responsible for ongoing support of our sales rep force and of the end users. I will be charged with finding new markets and growing current markets with the Caldwell portfolio; we are always striving to find new opportunities to provide solutions to customers’ lifting needs.”