PTDA Foundation launches talent recruitment campaign
The PTDA Foundation announced the launch of “Start Your Career. Move the World,” an initiative and marketing campaign designed to help power transmission/motion control (PT/MC) employers build industry awareness and attract top talent.
The initiative provides a fully customizable suite of recruitment tools PT/MC companies can tailor, effectively highlighting their impact on industries ranging from manufacturing to medical to food to transportation and more. The tagline reflects the pivotal role of PT/MC in driving global innovation and production.
"Our industry offers a diverse and exciting range of careers that form the backbone of critical systems, enhancing lives and making a global impact every day,” says PTDA Foundation President Matt Pavlinsky, Applied Industrial Technologies. "This new initiative equips PT/MC employers with the tools to share their stories and connect with the next generation of talent, who highly value meaningful work and careers offering work/life balance. By showcasing the industry's wide-ranging opportunities and impact, we’re not just recruiting employees – we’re inspiring future leaders who will shape and move the world."
The dynamic resources are designed for PT/MC employers to use across multiple platforms, including websites, social media, print materials and job fairs, ensuring a consistent and engaging message for potential recruits. To make implementation easy, a detailed User Guide is included. All materials are available for free download in Microsoft PowerPoint and Adobe InDesign formats, making it simple for companies to get started.
Visit ptworkforce.org/BuildingAwareness for more information.