Posted December 22, 2020

ISA to hold virtual 2021 convention

The Industrial Supply Association announced that its convention in 2021 will be virtual.

Beginning the week of April 19, ISA 21 will be the largest virtual education and networking event for distributors, manufacturers and IMRs, with more than 20 educational sessions based on the industry’s drivers of success and six different types of networking opportunities.

ISA 21 will feature multiple networking opportunities, from private meetings, to topic related round-tables and more. ISA will also introduce: Launch Pad – an interactive platform where new ideas are launched. Companies can now broadcast innovative and relevant updates to the Channel and attendees will get a first access look at what’s new in 2021.

“For ISA 21, we’ve built an event that you can customize for every person in your organization. By taking the guesswork out of employee development, we’ve made sure every CEO can register their entire team to access the strategies, tools, and education they need to succeed in 2021 and beyond. This is truly a new way to convention,” said Edward Gerber, ISA president and CEO.

ISA 21 will still have keynote sessions, as well as education on Virtual Selling, D&I and Talent Recruitment, Marketing – The New Sales Engine, Channel Analytics, as well as the End User Perspective and much more. There will also be educational tracks specifically geared towards young emerging talent in the industry.

“This is the event to include your next-gen talent. The industry expertise and relevant education are reasons to make sure they’re at ISA 21, and the numerous opportunities they’ll have to hear from industry leaders seal the deal,” said Jeff Bigelow, president of  Hubbard Supply Co., ISA board chair.

Another new addition this year, ISA is launching a call for presentations in order to expand the depth and breadth of industry knowledge offered to attendees. Click here to apply to be a presenter at ISA 21.

“With all events going virtual right now, ISA is setting a new standard with its innovative approach to ISA 21 and the industry needs to pay attention. I’m proud to be a part of such a forward-thinking, game-changing organization," said Maria Ford, president of Commercial Sales & Marketing, Stanley Black & Decker, ISA vice chair. "For me and our company, the decision to attend from a cost perspective is a no-brainer. I can send five or six of my people for what I would have spent on one for an in-person event. It makes the decision to send everyone an easy one.”

Click here for details.