Posted September 9, 2020

Webinar Alert: CO-OP BY THE NUMB3RS

Learn how to use free co-op marketing funds to grow your distributorship in the post-COVID era!

Tim Rasmussen Kristen Foth
Rasmussen Foth
Eric Wessinger Jon Hays
Wessinger Hays

Join our panel of co-op experts and distributors who have successfully used co-op marketing funds to grow their businesses.

  • Tim Rasmussen, Principal, Rivet|MRO, Lake St. Louis, MO
  • Kristen Foth, Communications Manager, ITW Pro Brands
  • Eric Wessinger, President and CEO of Richards Supply, Ft. Worth, TX
  • Jon Hays, VP of AHB Tooling & Machinery, Roseville, MI (Detroit)

Learn the ins-and-outs of maximizing your co-op marketing funds from Tim Rasmussen, founder of Rivet|MRO, a marketing services firm that focuses exclusively on independent industrial distributors. Rivet|MRO specializes in helping distributors identify and maximize co-op marketing funds through its proprietary Co|optimizer co-op maximizer program.

Joining Tim is Kristen Foth, marketing communications manager of ITW Pro Brands, makers of LPS, SCRUBS, DYKEM and other prominent MRO chemical products. ITW Pro Brands has an extensive history of supporting co-op marketing with its distributor partners.

Our panel also includes two independent distributors with track records of putting co-op marketing funds to use to grow their businesses: Eric Wessinger, president and CEO of Richards Supply and Jon Hays, VP of AHB Tooling & Machinery.

The webinar features a short presentation by Rasmussen and then a roundtable discussion, where we will answer questions like these:

  • How do you make sure you get all the co-op funds you’ve earned?
  • How do you use co-op marketing funds to grow your business?
  • Do you get input from the sales team on how to use co-op funds?
  • How do you involve manufacturers in the co-op planning process?
  • When do you start the co-op planning process?
  • How will your uses of co-op funds change in light of the COVID-19 crisis?
  • How do you track and measure co-op program results? And how do you use them to justify future co-op claims?

The panel will also answer questions from webinar participants.

The webinar begins at 1 p.m. CDT on Wednesday, Sept. 23.

Sign up today to secure your seat.